Disney announced yesterday that a new land themed after the movie Avatar will be coming to the Animal Kingdom. While details on just about everything remain unclear, construction is expected to begin in 2013. A couple of initial thoughts:
1. Expansion at Animal Kingdom is absolutely necessary. To call it a "full day" theme park right now is generous.
2. I wonder what kind of shelf life Avatar has as a brand. The project is expected to take upwards of five years to complete.
Ultimately, fans of the Disney theme parks should hope that the land contains the attention to detail and state of the art attractions to compete with Harry Potter and Universal Studios.